Tuesday, March 15, 2011

What is Planning?

"[Planners] have no responsibilities. Not really. Which means you’ll never be that important. But it makes you free to think about the right stuff, and gives you the time to consider stuff. Everyone else in the agency actually has to get stuff done and often doesn’t have the time to think. You do. So you should." -Russell Davies via Rachel Hom

Planners, what do you think?

1 comment:

Workin' I.T. said...

When I think of planners, it's the Media Planners I work with - I know planners at media agencies and creative agencies are different, but, I do feel like I should give credit where it's due: I know that Media Planners have a shit-ton of responsibilities and work to do... or at least, that's what I tell myself when they don't return my emails.