Monday, February 22, 2010

Social Streams: I'd Like Your Response

For those of you who use several social media channels, I'd like your response. Recently I posted this on Buzz and I'm looking for more feedback, so please leave a comment with your point of view:

What is everyone's take on streaming the same message into all of your feeds?

For example, do you risk authenticity when streaming your Twitter feed into all of your other networks? (Buzz, Facebook, Linkedin, Blog etc.)

Should or shouldn't we consider each audience and their differences?

Is it okay to send the exact same message through different channels?


Ashly Stewart said...

Via Buzz:
Brandon Doman - I've been struggling with this more and more as my social networks begin to fill themselves up with the same people. Overall, I think we're over saturating our networks and our streams. As we become connected to more and more people, I think we will eventually reach a sort of burnout that negates a lot of the potential that social media has right now. Right now I have a handful of friends that I receive, on occasion, up to 4 or 5 of the same message from. And I know those same people get MY updates 4 or 5 times. Right now it's not an issue at all–like I said, it's only a few people, and they are people whom I am very interested in what they are doing; however, I can see these sort of updates becoming overwhelming as our networks fill up with more of these kinds of situations.

I suppose it also depends on the type of message. If something is being sent out on the stream that I absolutely would love to see, then having it available through multiple streams ensures I'll see it. I'm guilty of not checking twitter often, so I may miss something on twitter where I would have caught it on facebook. However, and I think I was just telling you about this, I don't need to see messages like "Just dropped my significant other off at the store. 1 hour of eternity until I see my lover again. Counting the seconds longingly" on 5 different streams. Or one, for that matter.

I think I will settle on one of three approaches:

A) Separate my social networks, and not worry about streaming similar messages.

B) Keep connected to people on several mediums, but target and focus my message depending on the networking.

C) Separate my networks, and still target my messages. I think this will be the one I go with. Facebook will be for personal friends and colleagues. Updates to this stream will be things that my friends will be interested in. No business/marketing type updates unless I think it's something they'd genuinely enjoy seeing. Twitter will probably be more business/branding oriented. Buzz? I don't know what buzz will be yet. Maybe for dialogues like this.

Whatever happens, we certainly are connected these days, aren't we? I suppose whatever we choose, the bottom line comes down to WHAT we're sharing. We can alter a popular adage here: "Share unto others what you would have them share unto you."7:30 am

carrie said...

I definitely have different audiences for different streams... Facebook is full of childhood and high school friends, family. I keep what I say there pretty tame and kid friendly. I use Twitter to follow people I admire. Illustrators, artists, crafters... I like to have a peek into how they spend their days and get good work done. Although, its funny, a lot of those people are not following me, so I do post more random, how-I'm-feeling-right-now kinds of things on twitter. Hmmm... I should probably re-think that really. I should use it more to match what I am getting out of it. Then there is my Flickr crowd... again, mostly strangers that I admire. I guess it is functioning along the same lines of Twitter for me, just in a visual, voyeuristic way because I don't post as much as I would like.

interesting stuff to think about... I agree that we are probably going to hit an over saturation point if we haven't already.

Ashly Stewart said...

Josh Damis via twitter:

@AshlyStewart I don't exactly because of that! On Twitter I keep it serious. On Facebook I can be much more personal... and vulgar.

a said...
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Jake Gunderson said...

I wish I had something insightful to contribute, but unfortunately this is something that I've been struggling with as well.

As you probably have noticed, every account I have is linked up in some way or another.

I have Google Analytics on my blog, which is linked to my Twitter, which is in turn linked to my Facebook, and what I have found is that I do actually get a fair amount of traffic from both of those sites when I do post--some of which I could potentially lose if I unlinked them.

Although, I definitely fear that having everything linked may contribute to a dilution of my messages, and may lead to people ignoring me altogether?

I will eagerly await your conclusion, so I can get my social media game on lockdown.

crystal bee said...

i think it's okay to post the same thing on facebook and twitter so long as they both translate. i will opt to not post some things on twitter because i don't think they translate as well as a short statement. i feel that my audience for facebook and twitter are the same. i will sometimes post the same thing to my blog fanpage but usually staggered or a day apart so as not to clog up the newsfeed and cause people to unfriend me/unfan me, but to reach both of those audiences with the same information.

睡衣 said...
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Marc Hewitt said...

I hate it. It was bad enough when it was just Twitter and Facebook, but now I get to read peoples updates 3 times with buzz! Agree with the idea that each has a different audience. Grandparents are on Facebook now, so that stays pretty tame. Twitter is mostly friends and work type folks. Not quite sure who Buzz will be, starting to seem like no one! Looks like it will flop like it seems Wave did (or at least it seems to me Wave flopped).

Twisted Lister said...

Great question.

First off, you need to consider what it is you are sending out there on the Interwebs. Secondly, you need to consider your audience on each of the networks.

For me, Facebook is limited to friends and family. No work associates, no clients, no business contacts. Because of this, this network of contacts isn’t interested to hear about the latest link building strategies, nor the roll out of Google’s caffeine update. I keep the information posted more towards the personal aspect of what I am doing.

Now with that being said, our company does have a Facebook page, and I will use the page to list new blog posts or company events. However, that account is separate from my personal one.

With Twitter, there is a good mix of professional and personal contacts, along with other acquaintances that probably don’t care if I have a date night with the wife, if my new son rolled over for the first time, or any of the other daily minutia. However, I try to keep a personality to my Twitter voice, and will occasionally share some inside information or some off color humor. I’d say that with Twitter, I don’t worry about always being professional, but I am also aware that business associates are following me.

I also handle our company’s Twitter account, and limit that to SEO / SEM related information. No personal info, nothing that could be taken the wrong way.

Linked In is a network I only use for professional contacts. Because of this, I will usually never post personal filler or anything that is not 100% professional.

And then there is Yelp. This is my personal slumming ground, where I write off the wall, and totally inappropriate Hunter S Thompson inspired reviews. I do not connect my Yelp account with my other networks, and try to keep it completely separate from any of my other connections.

So, when I get ready to post something, I first consider the content. Professional? Personal? Marketing Info? Funny? Boring?

Then based upon the content, I decide which networks to send it out on. Sometimes I will send it out on the different resources, but will alter the content slightly to match the followers on each.

I guess my rule of thumb comes down to deciding if what I’m posting is interesting, and if it is who might want to know about it.

renderingoptimism said...

Add to all these personal accounts websites such as Campus Point, Koda, Coroflot, Artbistro, Linkedin - pretty much any job listing or professional networking site where you create a marketable personal identity.

On the surface, this seems beneficial. The optimistic e-mail updates promising "Jobs near you!" is a small joy in my inbox amidst the Mafia and Farmville invites.

Unfortunately, as everyone has already mentioned, the networks are so saturated with crossover information that job seekers aren't competing for these jobs with fellow graduates or even residents of the same state anymore.

Artbistro this morning posted roughly 300 design jobs. By 8:30 this morning, almost 22,000 people (thanks to direct links from Coroflot, Koda etc.) had viewed them.

My post seems a little off topic. I don't really mind reading multiple instances of how someone is going to drown his or her sorrows over the Blazers' loss with a pound of Voodoo donuts.

What I'm becoming increasingly worried about is: What happens when so few job postings are linked over and over again to the hundreds of job sites? Will this have any effect on an individuals' ability to ask for a decent wage? For instance, a recent grad (or grunt grad) might see a junior designer posting on Coroflot and be willing to work the same job for much less than the recently unemployed ten year veteran who views it on Linkedin.

Not to mention the mental drain it is to maintain all of these professional identities. How many professional career forums must I belong to before I make a positive networking connection that gets me a foot in the door?