Monday, October 12, 2009

Strategy

Loving this from my friend Nicole. She is off in London with WK Platform and learning all kinds of things. Check out her blog for the full download of her notes, but here are some of the highlights from Paul Coleman:

-With no strategy, it’s just art.

-Don’t count the people you reach, reach the people that count

-Don’t take what people are doing & just reflect it back – lead, inspire, guide them where to go.

-Find the truth, tell it delightfully

-Dig. Talk to real people

-You shouldn’t have to explain why it’s good. You should feel it.

-Don’t obsess over insights

-Strategy IS execution.

Keep sharing Nicole, so proud of you!

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